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East End Adelaide

Art Direction, Branding, Digital, Product

Identity for East End Adelaide Local Precinct & Community - Graphic Design, Digital Design, Art Direction and Product Design by Naomi Murrell Studios. Campaign Photography by Daniel Marks.

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East End Adelaide

East End Adelaide

Services
Art Direction / Branding & Identity / Digital Design / Product Design

Project
Identity for Local Precinct & Community

The brief for this community-led project was to refresh the existing East End Adelaide logo and digital presence with a modern identity and photographic campaign-driven online directory. Our design solution references the heritage and icons of the area, emphasising the wide offering of cultural experiences on offer, whilst positioning it as a compelling place to visit. The core graphics partner with our curated selection of pre-existing photography, and are accompanied by a freshly-commissioned series by photographer Daniel Marks for the website campaign.