Services
Art Direction / Naming Strategy / Branding & Identity / Illustration / Print Design / Digital Advertising
Project
Identity for Local Precinct Development & Community
This project was a realisation of property developers, Loucas Zahos Architects’ vision to define a friendly, emerging inner-city neighbourhood on the edge of the Adelaide parklands as a unique precinct. To attract attention and position the community as a destination worth exploring, we focused on delivering an engaging identity, communicating to a broad range of ages, from millennial professionals through to down-sizer boomers.
The creative brief combined naming strategy and tagline consultation with the design of a complete lifestyle brand, including a logo, monogram and a suite of original illustrations, as well as photography curation and the design of various print and digital marketing assets. To represent this peaceful slice of Adelaide city-living, we set about crafting an upbeat voice for Flinders East, introducing it as a Place of Plenty.