Services
Branding & Identity
Project
The Simple Engineer Wine Labels
The brief for this project was to develop a set of house wine labels, produced locally by Grounded Cru for Soi.38, to package the wine for presentation in an elevated Thai dining experience. Our solution employs a landscape photography concept that ties in with the name ‘The Simple Engineer’, with imagery of beautifully engineered rice paddy terraces and a human form. The aesthetic is modern-classic and complementary to the restaurant interiors, and Soi.38’s existing brand.